YouTube Marketing Guide- The social media domain has many players – Facebook, Twitter, Instagram, LinkedIn, TikTok, and even Reddit, to name a few. On the contrary, one platform continues to dominate video hosting: YouTube. With more than 2 billion people watching YouTube videos monthly, it can be the best for any business.
If you’re going into 2022 as a business owner without a YouTube channel, you’re making a big mistake. The earlier idea that YouTube is only for video creators is quickly collapsing. Now, companies of all sizes from all industries are jumping on YouTube for good reasons. You can attract customers and customers exclusively through YouTube and take your business to the next level.
Information about YouTube marketing in 2022.
Table of Contents
Create A YouTube Channel Is One Step To YouTube Marketing Guide
Surprisingly, many companies won’t have their own YouTube channel in 2021. Don’t make the same mistake in 2022 and create a channel first.
Importantly, your company’s YouTube channel doesn’t overlap with private YouTube channels. They should always be kept separate. Without your channel, your brand awareness won’t grow. It’s an easy and free first step for business owners.
Know Your Target Audience Is One Step To Youtube Marketing Guide
Every YouTube channel has an audience, and they make content mainly for those people. If you don’t know who is watching your videos, you won’t be able to create similar content that appeals to them. YouTube Trends 2022 is all about custom content for your target audience.
YouTube Analytics is a great place to start. It gives you demographic information about the viewers and subscribers. Another great way to get to know your audience is to interact with them in the comments section and video. Host live sessions where viewers can ask direct questions and respond to comments that resonate with you. Once you know your audience, other things automatically happen.
How Does Youtube Work? Is One Step To Youtube Marketing Guide
YouTube is a video search engine with a recommendation algorithm. This means a search function, but most views usually get videos through recommendations.
The start page and the category “Watch Next” have their ranking model. This is what YouTube product manager Rachel Alves reveals in this interview
What counts is the percentage of watch time per video plus the total session duration on YouTube. Even more generally, the more watch time your content generates in every way, the better.
Equally important are the user signals, i.e. the interactions. Your job in YouTube marketing is to build an audience that returns regularly for your video content and is also happy to …
- Thumbs up to forgive
- To comment
- Add the video to a playlist
- Share the video
- The video (YouTube Premium)
- Watch videos again
Develop A YouTube Marketing Strategy
- The most important question first:
What Do You Want To Achieve With YouTube Marketing?
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How Can YouTube Marketing Drive Your Business Forward?
- A few suggestions:
- Reaching a new target group
- Increase brand awareness
- Increase traffic
- Attract newsletter subscribers
More Youtube Subscribers Is One Step To Youtube Marketing Guide
- Social Shares
How To Produce Good Videos For Your Youtube Marketing
The Right Camera
You know what strategy you want to use to reach your audience. Now it’s time for you to produce your first video.
Video production scares off many companies. They believe that video production is expensive and time-consuming. But Nicole confirms that video production for YouTube marketing is far easier and cheaper than many believe.
Let’s Start With The Right Camera.
For YouTube marketing, you don’t need a professional high-end camera. Even a current smartphone delivers sufficiently good video quality.
Quite likely, you or someone in your business already owns one of these smartphones.
Of course, you can also invest more money in an SLR camera. But what you need for both smartphone and DSLR is a tripod to take stable pictures.
Your image quality is important, but much more important than a DSLR with a professional lens is your sound quality. If it is bad, viewers will jump off immediately.
That’s why you should invest in a good microphone (for example, a lavalier microphone) and ensure a low-sound environment. For this purpose, there are special sound absorbers that you can attach to your walls.
Funny tip: If you want to put voiceover over your video but can’t find a quiet, low-sound place, record yourself in a car.
The next point is light. The worse the lighting conditions, the worse your image quality. No matter how expensive your camera was.
To ensure perfect light, softboxes are suitable. Alternatively, you can try to find a way to use natural light. You can amplify this with reflectors, for example.
Professional editing software like Adobe Premiere Pro can be expensive. But did you know that you probably already have an editing program that is used by global brands for commercials?
We are talking about iMovie, an editing program installed on every Mac. The software is informal to use and the car manufacturer Bentley recorded the following commercial with an iPhone and cut it into iMovie on an iPad.
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